GMAT Critical Reasoning

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Source: OG

Level: 3

Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because_____.

  • A affluent purchasers currently represent a shrinking portion of the population of all purchasers
  • B continued sales depend directly on the maintenance of an aura of exclusivity
  • C purchasers of premium products are concerned with the quality as well as with the price of the products
  • D expansion of the market niche to include a broader spectrum of consumers will increase profits
  • E manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product

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